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Humans, by nature, are drawn to beauty. And while it may be in the eye of the beholder, a clean, balanced, and seamless visual design is appealing to every audience.

But these things do not just happen. Creativity takes energy, time, and sleep. Execution takes experience, talent and innovation.

Beware the designer who bangs out designs. That’s not us. Welcome to Wax.

We've Got Your Back
By and large, web designers/developers create, launch, and hand the site over. See ya! Suddenly your career now includes being a webmaster. And then when you need your web person, where are they? Are you still a priority six months or a year or two out? At Wax, we understand that launch is just one step in the life of your site.

Question Everything
At Wax, it all starts with a comprehensive questionnaire that touches on every aspect of not only your website, but also your products, career goals, professional needs, and personal sensibilities. Figuring out where and how to say what you want to say using which tools to deliver the information... it's all incredibly hard when it's your own site. When you can work with someone who understands your site's audience — both your visitors (who will be getting information) and you (who will be posting the information) — the entire package can be shaped into an irresistible mix that demands attention and seamlessly works with your product...

Yes, there is a lot to think about and no, answering these questions doesn’t qualify as quick and easy. But when you think about it, aren’t you worth the time and effort? We think so. Want to know more about our approach? Ask us about it!

Pulse-Racing Function, Sublime Form, and Romantic Fiction
Authors have specific site needs with regards to order links, publisher timing, self-pubbing realities... Our niche of romance authors are the single most connected-to-their-readers genre in publishing today. Those needs require custom solutions. Exquisite visual presentation is a must, but if there is no function behind the form... Author websites by Waxcreative make sure that the infomation to feed reader interest is easily found. But the cutting edge stuff — the interactive story timelines, fluid databases, social media integration, order link management, international sales support, and so much more. Anyone can customize a WordPress template — our elite clientele deserves more. Waxcreative’s custom-built code and innovative solutions help clients transform casual readers into feverishly loyal fan communities. It’s only a matter of time before fiction, mystery, thriller, true crime and other literature genre authors join the parade and make tracks to Wax.

What does your author website do for you? Get started with Wax today.

Custom vs. Cookie Cutter
So, just how much should you spend on a customized website? Well, that’s not something that Wax can answer for you. What we can tell you is that, in our experience, your web presence means everything. From future clients and employers to readers and devoted fans, everyone’s first stop when looking for you is the web. To quote New York Times best selling author Eloisa James: "I’ve been interviewed by CNN, Good Morning America, More Magazine and New York Magazine – every one of those reporters scoured my website before they approached me. Don’t let a poorly designed or maintained website cost you valuable promotion!"

So we ask you, can you really afford to skimp on what’s truly the first point of contact with some of the most important people in your life? Maybe the right question to ask is, can you really not? Waxcreative is known for working intensively with clients to create a highly-customized, built-to-last site that works towards achieving your goals. Let’s talk.

The Waxcreative Mini
A pre-pubbed author so close to selling you can taste it, the stars are aligning and you’re on your way. Get started with The Waxcreative Mini (ex. RosemaryDiBattista.com -- we had others, but those authors sold their manuscripts and now those Minis have evolved into published author sites). But for the pre-pubbed, this hot little number, complete with its few well-positioned extras, will get you noticed without overwhelming potential agents and editors. Never has the saying “good things come in small packages” been so true. Talk to Wax about taking this Mini for a spin.

Ta Da! ~ Marketing Materials
Customized marketing materials go the extra mile, giving a gilded finish to all of the time and effort you’ve expended on your career. From e-newsletters and skinned myspace pages, to printed materials like bookmarks, postcards, notepads, business cards, and beyond, all outlets for your brand should present cohesively and seamlessly. Contact Wax and find out how you can further your goals with these targeted marketing pieces. Let Wax put the icing on the cake. Available to both established Waxcreative clients and to those just looking for that extra something special.

WHERE WOULD YOU LIKE TO GO NEXT?
Contact us for your web design needs.
Learn what makes us different.
Meet Emily Cotler and her team.